In the Game, you’ll find yourself crawling along with several hundred snakes, freely moving around the arena, fighting with each other, killing&eating each other, circling around eggs, and also devouring bugs, who are known as Juja (a great source of nutrition!).
The land on which the snakes slither is called Game Arena and Arena is filled with Fields. The Snake King puts the bounty on the snake with 30 crowns and 100 tons of mass during the game. Once the rebel snake/team kills this Red Crown Snake, the bounty is set again after a while.
There’s no story as such. It’s all about Evolution and Survival. There’s a clear food-chain and a world crafted for you to experience.
There are limited living creatures– Snakes, Bugs, Slugs, and Eggs. The Food Chain goes like– Snake eats them all, Bugs eats the slugs, Eggs kill the slugs, Slugs are the Pests. All of them eat nectar. As they eat, they grow, gain more experience they kill, they try to survive and also try to gain a royal status, thus climbing up the social ladder.
Thus, the objective is to gain tons of mass, making your snake heavier and collect royal achievements. While on the land you play to collect crowns, gain new skins, boost your wealth, score more, and get a reputed Title. The highest rank is of a Prince and the lowest is of a Newbie. Your aim is to stay in the arena as long as you can without being touched by other players, rocks or bushes– or you’ll die.
This is why it is one of the IO Games, duh!